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In-store sales were the big news Thursday night and Friday, but mobile and Web purchases made Thanksgiving and Black Friday grabbed headlines, too. It’s Cyber Monday, that term used for the Monday after Black Friday where online retailers do their own version of the shopping frenzy. But there are reports, including one from a Pittsburgh company,

CALGARY — For years companies have put an emphasis on branding themselves. Now a trend is gaining steam where individuals are also seeking ways to create their own personal brand — at its core it’s how people market themselves in this increasingly competitive business world.

Content marketing is all the rage right now – and with good reason!  Not only can content marketing help you to expand your brand’s recognition and increase your website’s overall traffic, it can provide powerful SEO benefits to the companies that take advantage of this highly effective strategy.